Hyundai Motor UK has taken on its largest ever TV sponsorship deal with a 12-month campaign with Network Film on 4.
It is perceived to address the UK's biggest TV film sponsorship opportunity and will zero in on Hyundai's electric vehicles.
In a first for Hyundai in the UK, the arrangement will offer all year inclusion, recurrence, and predictable pinnacle presence across Channel 4's arrangement of channels, including Channel 4, E4, More4, Film4 (pre 9 pm), and All 4.
The organization, which upholds the dispatch of the all-electric Hyundai IONIQ 5, expects to fabricate mindfulness and lift the view of Hyundai among an ABC1 crowd.
The primary vehicle in the new EV-select IONIQ brand and the principal Hyundai based on another committed E-GMP battery electric vehicle stage, the IONIQ 5 doesn't simply proclaim another time for EV plan, yet EV execution and capacity.
The main film of the organization will air at 11 am on Thursday first July with 'When the Bells Toll' on Film4.
Hyundai Motor UK MD
Ashley Andrew, Hyundai Motor UK MD, said: "With its state of the art innovation, worked around another devoted electric vehicle stage, the IONIQ 5 will solidify Hyundai as pioneers in the electric versatility space. Channel 4's obligation to exhibiting development and imagination makes it the ideal accomplice to help the dispatch with mass attention to the no-compromise approach we're taking with our new EV-select IONIQ brand."
Rupinder Downie, brand organization pioneer, Channel 4 added: "This huge new association empowers Hyundai to arrive at exceptionally drew in film fans directly across Channel 4's portfolio, all through the whole year, and to profit with the positive relationship with the mainstream, widely praised, and grant-winning titles that convey solid crowds.